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Reimagining Dubai’s Future-Transformation from a Global Business Centre to the Leader in MICE and the Capital of Global Digital Economy
Sudhir Kumar, Senior Partner & Head of Corporate Communications - Kreston Menon and Director - Kreston Global Board
Dubai’s real GDP grew 2.8% year-on-year in the first quarter of the 2023 to reach AED 111.3 billion. The continued high growth is a testament to Dubai’s strong fundamentals, sustainability, resilience and its capacity to create new opportunities for innovation and enterprise. Wholesale and Retail trade continue to drive economy followed by Transportation, Food services, Real Estate, Financial and Insurance.

During the first half of 2023, the Dubai International Airport welcomed 41.6 million passengers on 201,800 flights. 257 destinations across 104 countries are connected by Dubai through 91 airlines. 120 smart gates are used by 36% of the passengers. Currently Dubai Airport handles 1100 flights per day, with 62 aircraft movements in an hour and 381,000 aircraft movements per year.

In the first 6 months of 2023, Dubai welcomed more than 8.5 million international visitors. Dubai was named the world’s top ranked destination in Tripadvisor’s Travellers Choice Awards 2023.

Dubai’s bourse Dubai Financial Market rose 14% with a record AED 71 billion gain in market value for listed companies reaching AED 652 billion. Real Estate grew with total transactions reaching AED 285 billion. Dubai also emerged as one of the world’s three most attractive cities for the wealthy. Also ranked as one of the cities that recovered the fastest from the pandemic. Dubai registered a growth of 44% in business event bids in the first 6 months of 2023 leading to 143 MICE which will bring in 94,000 experts and leaders to Dubai.

In Dubai and the UAE there is a unique opportunity to boost local manufacturing and also make it a hub for global trade. By investing in local manufacturing, the UAE is planning to create jobs, reduce its reliance on imports and increase its economic independence. D33, Dubai’s economic agenda is an aspirational statement of intent by Dubai’s leadership towards the future. D33 is the future that will guide Dubai to achieve the goal of doubling the economy over the next 10 years and also become one of the top 3 economic cities in the world. It is interesting to see that the leadership focusing on innovation and future technologies to reinforce Dubai’s reputation and brand as a global tech hub. Sandbox Dubai aims to transform the city as a major hub for incubation for business innovation by enabling the testing and marketing of new products and technologies. This will attract global tech talents and entrepreneurs to Dubai and help create the target of 30 unicorns by 2033. Dubai’s ambition is to generate a new economic value of AED 100 billion from digital transformation annually.

The Dubai Government has worked to create an environment that fosters innovation, entrepreneurship and economic diversification with a world-class infrastructure and the latest technology to the new skilled workforce and the investors that are reaching Dubai. Social listening and creative bespoke solutions suiting the ever changing business requirements are in top priority for Dubai.

DubaiemergedastheWorld’smostpopulardestinationfor two years running ranked by Trip advisor, has 810 hotels and hotel apartments with 154,000 hotel rooms currently with the world’s highest occupancy rates at 78% in 2023. Dubai welcomed 8.6 million tourists in the first half of 2023. Internationally branded hotels constitute 67% of Dubai’s existing rooms list with Accor at the top spot with 71,820 rooms, Marriott at 63,790 rooms, IHG at 35,140 rooms and Hilton at 33,450 rooms.

Dubai has achieved top global ranking in attracting FDI in the cultural and creative industries by attracting 451 projects in the cultural and creative industries surpassing major cities like London, Singapore, Paris and Berlin.

Dubai’s total FDI capital flows in the cultural and creative industries reached AED 7.35 billion in 2022, ranking first in the MENA region and 12th globally.

100% ownership in Mainland for Foreign Direct Investments and long term visa for investors in the UAE are the new laws. Also the Government is planning to launch Dubai’s Unified License as a unique commercial identity for all companies all over Dubai. This will be a game changer in future. The Dubai Digital Cloud Project is a collaboration between the public and private sectors and it not only supports economic growth, but also seeks to raise the efficiency of government operations and the quality of life of people. It cements Dubai’s global status as a model city and an example of how digital transformation can be implemented to serve the community and the business sector.

Dubai reinforced its status as a global leader in sustainable infrastructure by unveiling the world’s largest and most efficient waste-to-energy facility in Warsan, with an investment of AED 4 billion. The plant has a capacity to generate 220 megawatt-hours of renewable energy, powering approximately 135,000 residential units and is designed to process two million tonnes of waste per year without any adverse environmental impact. The UAE’s Energy Strategy will create 50,000 green jobs by 2030. UAE will invest between AED 150-200 billion by 2030 to ensure energy demand is met while sustaining economic growth resulting in financial savings of AED 100 billion. This will pave the way for UAE’s climate and net-zero commitments by 2050. UAE recognises the importance of youth as agents of change, entrepreneurs and innovators

who can contribute to the green transition and foster environmentally sustainable decisions in work and life. Hosting the COP 28 will be a game changer and is a platform to showcase the UAE’s strides in climate sustainability and commitment to halve carbo emissions by 2030. The UAE calls for a global cooperation to protect the environment and preserve our planet for future generations. The UAE is a leader in innovation and sustainability in the region with a target of increasing the share of clean energy to 50 percent by 2050. Thus UAE aims to becoming a global hub for green economy and clean energy.

UAE became the fifth country in the World to reach Mars. However UAE’s ambitions transcend Martian exploration with ambitious plans to investigate the asteroid belt within our solar system. That shows the unwavering commitment and innovation of UAE in the field of space science. Mohammed Bin Rashid Space Centre, Dubai founded in 2006 is home to the UAE National Space Program.

UAE’sambitionsofthe‘MakeitintheEmirates’programme under the ‘Operation 300 billion’ industrial strategy is to raise the industrial sector’s contribution of GDP to AED 300 billion by 2031 from AED 133 billion in 2021. If you look at trade, investment, financial markets, logistics, infrastructure, shipping, tourism, aviation etc. UAE is the country where investors are attracted and they find capital, talent and ideas come together, grow and flourish. Omnichannel digital payments, training and upskilling staff, digitizing business operations, data analytics and insights are considered by the entrepreneurs as key changes for business growth in UAE.

Dubai government services reach 99.5% digitisation rate with over 120 government smartphone applications being developed. It’s paperless objective has been achieved. Digital transaction account for 87% of total government service transactions. Dubai is ready to usher in an advanced digital future and raise its status as a global exemplar for digital governance in line with the ambitious objectives of the ‘Dubai Economic Agenda 33’ and the aims of the ‘We The UAE 2031’. Dubai Centre for Artificial Intelligence will help Government entities deploy future technologies across key sectors. The Centre aims to train 1000 government employees from over 30 government entities on the uses of generative AI and also support 20 local and global advanced technology start-ups.

The GCC has the World’s eighth largest economy with a GDP of US$ 2.4 trillion and has an annual growth rate of 6%, which is targeted to be raised to US$ 6 trillion by 2050. The six countries that make up the GCC conduct US$ 107 billion worth of international trade while GCC sovereign funds manage investments worth US$ 3.25 trillion. The MENA region with 25 countries is home to 7% of the World’s population which approximately 500 million people. Dubai has 47.4% Emiratis in private sector out of the total 79,000 Emiratis working in the UAE private sector. UAE collaborates with the region and World by signing Common Economic Partnership Agreements (CEPA). India, Indonesia, Turkey and others have signed the CEPA.

Huge collaborations are happening at Kreston Middle East. We are 16 Firms from 12 countries in the Middle East. And we are projecting as one brand Kreston in the region. Recently we bagged a major deal on Audit from a major regional player who moved Audit to Kreston now, after more than 30 years of Audit with Big 4’s. This Audit deal is for Kreston in UAE, Saudi Arabia and Egypt. And they will sign with other regions also. Recently the ME conglomerate of a global engineering firm knowing Kreston Menon and Middle East collaboration shifted their UK audit from the Big 4 to Kreston Partner in the UK. Kreston Menon initiated this. Kreston Menon helps Kreston firms globally by activating them with the UAE and Middle East business enablers and trade bodies. That can be connecting with their Diplomatic Missions, Trade Offices and Major Companies. Also connect Kreston Partners in all countries with the UAE Diplomatic and Trade Missions in their country. Thus collaboration and connectivity increases and together we shall create an outstanding experience for our clients and prosperity for all. Kreston Middle East collaborates with Kreston Africa and also jointly participates in Conferences and meetings. Other Kreston Regions are in the anvil and Kreston Middle East are in talks with them.

Kreston World & EMEA Conference 2023, organized by Kreston Global and hosted by Kreston Menon is happening in Dubai from Dec 4-7 at the JW Marriott Marquis, Business Bay. 300 plus delegates from 120 plus countries are attending the Conference.

Yes, the story of Dubai continues to be written and it’s an achievement for all that call Dubai home-past, present and future. As His Highness Sheikh Mohammed Bin Rashid Al Maktoum-Vice President and Prime Minister of the UAE and the Ruler of Dubai says-‘We know our economic position during the next decade-the world makes way for those who know what they want’.
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Kreston Global – “Forward Thinking” – Just Part of the Recipe for Sustainability
Rich Howard, Chairman of Kreston Board
As I write this article, Kreston Global has just finished its annual week-long celebration of our global community called “Kreston Week.” This year, our theme was #GoGreenforKreston. This theme is about environmental sustainability and is very much aligned with our organization’s purpose “to promote positive impact around the world.” But this is only part of our purpose – we also exist “To connect ambitious and enlightened people from the entrepreneurial business community.” Creating connections between people, member firms and their clients to solve business problems is paramount to our value proposition as a network. Kreston Week is an opportunity to emphasize the importance of our purpose and to take time to recognize, reward and celebrate those who contribute so positively to our long-term sustainability. By engaging in activities that are focused on what drives our network’s success – celebrating those members making connections, recognizing those members who exhibit behaviors that align with the “Spirit of Kreston”, describing how we are improving our environment and educating on the power of purpose, we reinforce our culture of global collaboration and the values on which the network was founded.

While true that our theme this year of going green applies to the very specific issues of environmental and planetary sustainability, our vision for sustainability of the Kreston Global network is necessarily much broader and applies to the entire global organization. The sustainability of a network or any business, no matter what type of network (accountants and consultants, in our case), depends on many different factors, some of which are within our control and some that are not. Threats to the long-term sustainability of any business, not just a global network, can arise from many different sources and be catastrophic.

For Kreston to be truly sustainable, we need a model that stays true to our purpose, while at the same time inspires and rewards active engagement and collaboration of our members (locally, regionally and globally), offers relevant solutions and expertise to the clients of our members and is constantly forward thinking in everything we do. It is this concept of “Forward Thinking” that I would like to focus on in the remainder of this article.

Forward Thinking is not just a phrase we use at Kreston to describe an aspirational goal. To me, it is a critical part of our ability to be successful. So critical, in fact, that we have included it in our organization’s strategic plan. By doing this, we have elevated the idea to something tangible (vs. esoteric) and created actionable strategies that are being implemented to ensure that our organization operates in a forward thinking manner. To be clear, it is not about predicting the future. Nobody that I know can do that. Rather, it is about being aware of and adaptable to changes that are likely to occur in our environment and creating a culture (both structurally and procedurally) that helps us respond in a timely and appropriate manner to avoid extinction.

Kreston is using the idea of “Forward Thinking” to help us with managing some of the risks we face as a global network. It is being used to help us remain relevant to our member firms and their clients, manage leadership and succession issues, promote global and regional collaboration, address resource constraints, mobility issues and changing expectations of our workforce (no matter whether these are driven by diversity, multi-generational populations or geographic and cultural dynamics).

Over the last couple of years, I have been fortunate to travel and meet with many of our members in each of the geographic regions where Kreston operates and I find it very interesting that the issues they raise and the challenges they describe, that are most significantly impacting their businesses, are very similar. Invariably, one of the most frequent issues I hear about is the lack of qualified resources that are available in their market and the challenges they face with regard to attracting and retaining their best talent. The responses to these challenges might vary between firms but the issue has a direct impact on the long-term sustainability of each of their businesses and, ultimately, to the global network as well. This challenge requires Forward Thinking to properly balance the issues of supply and demand of people, use of technology, outsourcing/staff-sharing arrangements and secondments among member firms.

So, How is Kreston Global Using Future Thinking to Address Some of These Challenges?

First, Kreston has created a highly collaborative structure of Global Groups. Some of the groups are focused on service lines (e.g., audit, tax, corporate finance) and others are functional expert networks (e.g., marketing, HR, technology, mobility). Finally, some of the groups are focused on the future including new service lines that may emerge and matters of leadership and succession (e.g., Global ESG Group and the Futures Emerging Talent Committee). Our member firms are also creating more regional collaborations. One notable example includes the 12 countries that make up Kreston Middle East. Members in this region have recently begun to capitalize on the power of the group vs. the power of the individual by working together more proactively, branding themselves as a region and sharing resources and capabilities to maximize their value and efficiency to eliminate duplication of efforts where possible. Consequently, we have seen significant growth in this region.

Another example is at a more localized level, within a single country, where our members share a common skill or expertise. In the UK, several of our Kreston members specialize in providing services to the Academies industry. Each year, these members collaborate on a thought leadership publication that shares a variety of relevant financial performance metrics and explores key highlights, reflections and future trends of the Academies industry while offering critical insights and analysis for the future. The “2023 Kreston Academies Benchmark Report” is the 11th annual publication of these results and it captures a financial picture of over 2,700 schools making it the most complete and detailed picture of the academy trusts in the UK. This is not only a great example of the value of collaboration but it also demonstrates how “Forward Thinking” allows our Kreston experts to leverage their talent and contribute to the overall sustainability of an industry.

Forward Thinking also includes considering the impact of emerging issues, one of which includes the evolving circumstances around the world with regard to ESG matters. Kreston’s Global ESG Group is helping us achieve our strategy by 1) improving Kreston’s own ESG performance, 2) encouraging our members to set goals and progress their own ESG impact and 3) helping clients with achieving their ESG goals and compliance obligations. Our Kreston Week celebration featured several events focused on these very activities and real life case studies.

Finally, Forward Thinking involves leadership and I want to highlight two items in particular – our Kreston Futures Emerging Talent Committee and our Kreston Connected Leadership Program. The committee was established to help manage the risks related to succession. Actively encouraging the involvement and input of our future leaders today will go a long way in helping us prepare for a seamless transition to the future leaders of tomorrow. We also wanted to understand the perspectives of our people who are in the earlier stages of their careers in order to ensure that our organization evolves in a way that meets the needs of future generations. So, this committee has a dual purpose and value. Since we are a membership organization, the future leaders of Kreston Global are likely to be the future leaders of the member firms themselves. Consequently, Kreston developed the Connected Leadership Program with the goal of developing the next generation of international leaders who will help grow their firms through the power of their network connections. Remember, creating connections is our purpose!

The Futures Emerging Talent Committee is led by Emily Baldwin, a Senior Manager at one of our UK members, and includes many other highly-motivated future leaders from member firms around the network. Emily’s efforts in this regard also contributed to her being the 2023 winner of the “Spirit of Kreston” award, which honors a person in our network that embodies our ethos of an international mindset, who seeks to connect people and is entrepreneurial, driving positive change for their clients and their people. The award was inspired by the founder of Kreston Global, Dr. Gabriel Brӧsztl, and I had the honor of presenting the award to Emily at the Golden Global Awards ceremony during Kreston Week.

It is an exciting time to be involved in such a dynamic and Forward Thinking global network like Kreston and I am proud to be the Chairman. While uncertainty always exists, Forward Thinking helps ensure that we stay true to our purpose and prevents us from becoming distracted from our overall vision. With change comes opportunity and change is never-ending!.
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Investing in the Middle East: Economic outlook for 2023/4
Sudhir Kumar, Senior Partner & Head of Corporate Communications - Kreston Menon and Director - Kreston Global Board

The Middle East economy is still attracting inward investment in 2023, despite a slowing global economy. The IMF and World Bank are predicting GDP growth in the Middle East and North Africa (MENA) in 2023 to land somewhere between 2.4% and 3.1%.

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Navigating Your First UAE Corporate Tax Return: A Few Critical Considerations
Ravishanker V, Director - Taxation, Kreston Menon

A critical one-time choice in the first CT return is whether to elect the “realisation basis” for unrealised gains and losses. Under normal accrual accounting, certain assets or liabilities can have unrealised gains or losses (for example, a rise in value of an investment property or securities portfolio) that are recorded in profit before any actual sale or settlement. By default, such unrealised gains would be included in accounting income and thus taxable.

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Data Analytics Changing the Way the World Works
aravindmenon, Operations Manager - Kreston Menon
In the digital age, data analytics is rapidly transforming the business landscape. Industries worldwide, ranging from startups to multinational corporations, are harnessing data-driven insights to fuel growth, optimize operations, enhance customer experiences, and secure competitive advantages. While large organizations integrate data analytics strategically, smaller enterprises are also joining the trend as third-party analytics have become more affordable.

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ESG and Sustainability: The Current State of Play
Jenny Reed, Director of Quality and Professional Standards - Kreston Global

The degree to which environmental, social, and governance (ESG) reporting is being talked about depends very much on where you are in the world. The United Arab Emirates (UAE) has been somewhat of a trailblazer within the Middle East region when it comes to ESG:

  • The UAE’s Securities and Commodities Authority issued guidance back in 2020 which mandated listed companies on the Abu Dhabi Securities Exchange (ADX) or Dubai Financial Market (DFM) to disclose ESG information in their annual report.
  • In January, President His Highness Sheikh Mohamed bin Zayed Al Nahyan declared 2023 to be the “Year of Sustainability”.
  • COP28 will be held in Dubai towards the end of this year, only the second time that the conference has been held in the Middle East.
  • The UAE is the first Middle East and North Africa (MENA) nation to declare a strategic initiative to reach Net Zero by 2050.

ESG reporting is a challenge both for companies and firms of accountants. The increase in the volume of information that must be captured and reported on and, in due course, assured, is vast, and differs significantly from company to company depending on their industry sector and how they operate.

This can be even more difficult for smaller companies, many of which will get caught by ESG disclosure requirements despite them not being directly applicable to such companies yet in most jurisdictions. This is due to the concept of supply chain disclosures e.g. Scope 3 emissions for greenhouse gases, where a company has to disclose the CO2 emissions that it is indirectly responsible for up and down its value chain. Smaller companies will soon find themselves being asked for ESG data by their listed company customers, and most are simply not yet geared up to measure, capture, and analyze all the data that will be requested.

A further challenge is the lack of global standards for ESG reporting, resulting in a fragmented approach across the world (often known as the “alphabet soup”) which makes the situation even more difficult for companies within global operations and supply chains. However, this is now starting to change.

The formation of the International Sustainability Standards Board (ISSB) was announced at COP26 in Glasgow just two years ago. In that short time, a new international standard setting body has been set up to develop global sustainability disclosure standards that are backed by the G7, the G20, the International Organization of Securities Commissions (IOSCO), the Financial Stability Board, and numerous countries’ finance ministers and central banks.

Its work culminated in the release of the ISSB’s inaugural two sustainability standards on 26 June 2023:

IFRS S1 General Requirements for Disclosure of Sustainability-related Financial Information


The objective of S1 is to require an entity to disclose information about its sustainability-related risks and opportunities that is useful to users of general purpose financial reports.

IFRS S2 Climate-related Disclosures


S2 is focused on climate-related risks and opportunities.

We now have the first standards that will provide a global baseline for sustainability-related disclosures. These have been designed to work alongside financial reporting standards to enable seamless financial and sustainability reporting in the same reporting package. The two standards have been built on and consolidate the Task Force on Climate-Related Financial Disclosures (TCFD) recommendations, the Sustainability Accounting Standards Board (SASB – now part of the ISSB) standards, the Climate Disclosure Standards Board (CDSB) Framework, Integrated Reporting Framework and World Economic Forum metrics to streamline sustainability disclosures.

It’s early days, but the hope is that a consensus will form, and a majority of countries will choose to adopt the new ISSB standards over the coming years. The speed at which this will happen will vary considerably though in different jurisdictions. For example:

  • Progress in the USA is strongly linked to the results of the next presidential election, due to be held in 2024.
  • The EU forged ahead with its own ESG reporting framework, the European Sustainability Reporting Standards (ESRS). In its recent response to the EU consultation on the ESRS, IFAC noted: “significant concerns regarding the need for interoperability that supports a global system for reporting”. The European Commission and ISSB are continuing to work together to close the gap, but in the meantime, some substantial differences between the two will cause issues for many international companies that have operations in the EU.

One of the biggest challenges of ESG and sustainability reporting is the move to what is known as an “integrated mindset”. To deliver useful information for both internal decision-making as well as for external investors and wider stakeholders, many organizations are looking to break down functional and information silos, with a view to taking a holistic approach to both financial and sustainability information from within an organization and from outside.

This is something that is high on the corporate agenda at the moment, with IFAC president Kevin Dancey raising this in his presentation to the Forum of Firms in New York in June. This was also the topic of a recent conference I attended in Frankfurt, where academics, standard-setters, regulators, the accounting profession, and the business community got together to explore some of the practical challenges of taking such an approach.

The other aspect of ESG and sustainability reporting that affects the profession is the provision of assurance, and as with reporting, the situation is fragmented. The closest international standard we currently have is the ISAE 3XXX series:

  • ISAE 3000 covers the provision of assurance other than audits or reviews of historical financial information, but is not specific to ESG and sustainability, and so is somewhat generic for this purpose and lacking in guidance on critical matters.
  • ISAE 3410 only covers greenhouse gas emissions, and so is too narrow in scope on its own.

In the absence of anything better, most auditors have been muddling through using the above two standards. However, ESG assurance is an area where other third-party specialists outside of the accounting profession have also been providing services, using a variety of other assurance standards such as AA1000 and ISO14064. These vary considerably in terms of the amount of work to be performed and the level of assurance provided.

Fortunately, the International Auditing and Assurance Standards Board (IAASB) is coming to the rescue. It is currently working on a new sustainability assurance standard which will be known as ISSA 5000. Work has been progressing at a great pace compared to the usual time taken to draft a brand new standard, and the IAASB approved the first draft for public consultation at its recent meeting in June, with the aim of releasing the final version in September 2024.

Whilst this has been going on, the International Ethics Standards Board for Accountants (IESBA) has been running its own project, looking at ethical and independence issues affecting the provision of sustainability assurance engagements. The current plan is for a new Part 5 to the IESBA Code of Ethics which will apply to both limited and reasonable assurance engagements of sustainability information. The drafting will be such that it will be applicable to all sustainability assurance practitioners, both professional accountants and others.

ESG and sustainability reporting and assurance represent the biggest changes to the accounting and auditing professions for a generation. Within Kreston Global, our ESG Advisory Committee supports Kreston member firms in helping clients on their ESG journey. We can all play our part in moving towards a more sustainable world. His Highness couldn’t have put it better: “Today for Tomorrow”.


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