Leading Acconting & Auditing Company in Dubai, UAE

At Kreston, we are dedicated to providing exceptional accounting and auditing services to businesses throughout Dubai and the UAE. Our team of highly skilled professionals brings years of experience and expertise to deliver personalized financial solutions that cater to the unique needs of each client. Whether you require comprehensive bookkeeping, thorough audits, or expert tax consulting, Kreston is your trusted partner in navigating the complexities of the financial landscape in the UAE.

We pride ourselves on building long-term relationships with our clients, founded on trust, transparency, and a commitment to excellence. Kreston serves a diverse range of industries, including real estate, hospitality, retail, manufacturing, healthcare, and technology. Our goal is to help your business stay compliant with the latest regulations while providing strategic insights to secure your financial future. Reach out to Kreston today and discover how we can help you achieve your business objectives with confidence and clarity.

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About Kreston

Placing clients at the centre of all that we do and adhering to the highest standards of professionalism, transparency, ethics and conduct, Kreston Menon has steadily grown over the years to be reckoned as one of the leading auditing and advisory firms in the United Arab Emirates.

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Placing clients at the centre of all that we do and adhering to the highest standards of professionalism, transparency, ethics and conduct.


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Kreston Menon is affiliated to Kreston Global, one of the largest accounting networks in the world with over 160 member firms employing over 27,000+ professionals in 820 offices from 114 countries.

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UAE Virtual Assets Regulations a leaping excitement to UAE Crypto Market

Virtual Assets, commonly referred to as crypto assets, draw a lot of attention of both companies and private individuals. Dealing with virtual assets calls for an understanding of the regulatory environment to allow investors and operators alike to assess opportunities. In light of the opportunities and with a more proactive approach, the Government of Dubai established the world’s first independent regulator for virtual assets – the Virtual Assets Regulatory Authority (VARA) in March 2022.

Dubai’s Virtual Assets Regulatory Authority (VARA) was founded under the aegis of the UAE’s Virtual Assets Law. VARA is an independent regulator for regulation, governance and licensing of cryptocurrencies, Non Fungible Tokens (NFT’s) and other virtual assets in Dubai. This was established with authority over the virtual asset market across the Emirate of Dubai, including the Free Zones except the Dubai International Financial Centre (DIFC) and Abu Dhabi Global Market (ADGM). VARA seeks to collaborate with global Virtual Asset Service Providers (VASPs) and international regulatory authorities.


VARA – The Virtual Assets Law:

The UAE with the enactment of the Virtual Assets Law and establishment of VARA has been trying to create an environment for the growth of crypto industry whilst being keen to reduce the potential financial crime risk in this nascent industry.

Law No 4 of 2022 Regulating Virtual Assets in the Emirate of Dubai defines the following terms used by the Regulator, to describe virtual assets quite broadly which allows for adaptability and flexibility as virtual assets:

• ‘Virtual Asset’ – defined as digital representation of value that may be digitally traded, transferred, or used as an exchange or payment tool, or for investment purposes. This includes Virtual Tokens and any digital representation of any other value as determined by VARA.

• ‘Virtual Token’ – defined as a digital representation of a set of rights that can be digitally offered and traded through a Virtual Asset Platform.

These definitions broaden the common understanding of regulated crypto activities such as trading of crypto currencies and allowing VARA to create specific rules for increasing the range of virtual assets as they are created such as NFT’s and utility tokens.

License Application process in the mainland:

Under the Regulations, any firm seeking to engage in virtual asset activities in Dubai must obtain a Virtual Asset Service Provider (VASP) license. The application process for obtaining such license consists of two stages namely:

1. Obtaining an initial approval by submitting a preliminary disclosure questionnaire provided by VARA, supporting documentation such as a business plan, details of the beneficial owners and senior management to obtain initial approvals.

2. Once initial approval is obtained and after finalizing the incorporation and operational setup of the entity, the final approval is obtained and VASP license is issued to the firm to engage in the licensed virtual assets activities.

VASP license is issued for one year and must be renewed annually. It is to be noted that the VASP licensing process is separate from and supplemental to the incorporation of the entity before the Dubai Department of Economy and Tourism (for mainland entities) or the relevant Free Zone Authority for entities incorporated in the Free Zones in Dubai other than the DIFC.

DIFC – Digital Assets Law:

Independent of the Dubai wide regulatory regime, described above, the DIFC recently introduced the Digital Assets Law No 2 of 2024 (“Digital Assets Law”) on March 8, 2024. This law sets out the characteristics of digital assets and establishes how they may be controlled, transferred and dealt with by the interested parties.

The Digital Assets Law clearly defines ‘Digital Asset’ as an asset that:
• Exists as a virtual unit and manifested by the operation of software and network generated data;

• Exists independently of any particular person and legal system;
• Is not able to be copied;
• Once used or consumed by a person or specific group of persons, is not able to be used or consumed by another person.

• Is an intangible property

In addition to defining the attributes of digital assets, as highlighted above, The Digital Asset Law sets out the conditions required for a person to have control of a digital asset and how the title can pass.

Within the DIFC, firms who require to provide financial services in relation to digital assets will need to obtain the appropriate license from Dubai Financial Services Authority (DFSA).

License Application process in the DIFC:

The Free Zones follow an activity based licensing framework and therefore virtual asset activities are treated in the same manner as the other financial service businesses and have more tailored rules with specific regulations for virtual assets.

1. A letter of intent is required to be submitted and an initial informal review with DFSA to be scheduled. Application shall be submitted along with a regulatory business plan. Initial approval to be obtained from DFSA.

2. Registration with DIFC Registrar of Companies is to be initiated after receiving the initial approval from DFSA. A local bank account to be opened, provide proof of remittance of capital and secure office space from where it will conduct its activities. Upon successful compliance of all requirements, license shall be issued.

A snapshot of the UAE Virtual Asset Regulation:
Federal Level Regulation

o Securities and Commodities Authority o UAE Central Bank

Financial Free Zones

o Abu Dhabi Global Market (ADGM)
o Dubai International Financial Centre (DIFC)

Dubai Regulator

o Virtual Asset Regulatory Authority (VARA)

Federal Level Regulation

o Securities and Commodities Authority

UAE CENTRAL BANK

The UAE Central Bank is the sole regulator for the ‘central bank digital currencies’.

Virtual Asset service providers are treated like designated non – financial businesses and professionals must comply to the required AML compliances.

Registration with Financial Intelligence unit is required along with the submissions of ‘suspicious transactions reports’ which is required from time to time.

Looking Ahead:

The future of virtual currency in the UAE requires considerably less speculation than in other jurisdictions owing to the robust VA framework present. The UAE Central Bank launched its strategy for ‘The Digital Dirham’ on 23 March 2023. Phase One comprises three major pillars- the soft launch of mBridge to facilitate real value cross -border transactions for international trade settlement, proof of concept work for bilateral bridges with India, one of the UAE’s top trading partners and soft launch for domestic Central Bank digital currency issuance covering wholesale and retail usage.

Let’s Embrace the Digital Change…!

“I’m afraid!” – This is a widely heard phrase from the managers and CEOs who are completely new to ‘digital’. Are you one of those many people who are overwhelmed by the thought of ‘Digital Transformation’? Provided that this is true, take a peek at this article, and give yourself a way ahead that is achievable.

For those who might be pondering – what is digital transformation?

Most of you might have heard much about how you have to “carefully change” for digital transformation and other related popular expressions, and the thought of being a technology expert to keep up with that might have seemed like quite daunting, right? But in fact, an effective digital transformation is not just about adopting the new shiniest tech apparatuses and anticipating that they should work miracles for your business. Then, what is it? Well, in simple terms, it is the use of new advanced digital technologies in the workplace and ensuring that you have the right working culture in place to truly reap the benefits. This simply means that digital transformation is more about action; it will add value to your business only if it assists your people to do something different.

Identify the challenges…

The crux of the matter is that digital transformation has spread among the employees, the fear of mechanizing employments and a shake-up of regular workflows that can remove individuals from their usual comfort zones. Researches accomplished by Microsoft uncovered that 61% of employees admit the feeling of some kind of uneasiness when new innovation or another method of working is brought into the working environment, and 59% feel that automation debilitates their own job stability. So, just like the innumerable advantages digital transformation brings, it also creates stress, with limited time to adapt. As no industries can keep themselves away from digital transformation in this digital era, your success completely lies in the effective management of manifold challenges posed by digital transformation.

So, by what means would you get ahead of the curve..?

Digital transformation can be associated with a couple of authoritative activities – from client loyalty and supplier enablement – to – certain back office functions like finance, human capital, and accounting. We would like to guide you with certain key information that will help you simplify your digital transformation journey ahead. As of now, let’s take the example of ‘Consumer experience transformation’ with a purpose to create an enhanced environment for the interaction with the customer and the distributor.


  • Business process – The right place to start!
  • Yes, the business process is always a perfect place to start. So, most of the people want to go right to a brand new application that will help them resolve their business problems. However, the speed of the desired outcomes can be accelerated by having a clear business process with a proper 360-degree approach.

    Let’s have a data architecture strategy
    Businesses may have complicated sales distributions with multiple systems; so, we need to approach the journey of digital transformation differently, and that would be completely based on the organization. So, creating an ideal strategy or approach to data architecture is a very crucial consideration. Make sure that the approach is modern and use all the best available technologies that we have today.

    Go for modern development approach
    Unfortunately, most organizations keep on doing things in the same old way as they did years ago. They often continue to extend their existing processes by adding or changing customizations required for the business. Often, changes in the business process can cause system changes. So, following modern development processes is one of the best adaptable approaches which will allow you to effortlessly adjust in the future to changes happening in organizations and strategies.

    Choose the right data integration tools
    Data integration is a highly crucial factor to be considered with respect to digital transformation. Finding great tools and/or custom protocols for the system and data integration is an important step towards making everything work. Ensure that the tools work well with your current sales and marketing systems; also, keep in mind that those applications may change over time and require different approaches to fixing business changes.

    No more application-wise tracking
    We often talk about taking ownership of all aspects of a business; the same goes for the software environment. You should stop tracking each application and monitor the entire end-to-end life cycle and customer experiences. There are now specific applications available to help you monitor across applications, middleware and platforms, providing consistent feedback for fully feasible administrations.

    Likewise, if you break down digital transformation into specific initiatives and steps, it will become more manageable, and you will definitely feel that digital transformation is not another obstacle, but a new opportunity. And it goes without saying that, technology, when designed with action and impact in mind, is obviously a powerful thing!

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